by
Sam
·
November 6th
With a staggering 244% year-over-year increase in engagement, Club9 provides brand partners with a rapidly expanding, high-ROI platform to connect with their most dedicated fans.
Cloud9 manages three main digital hubs: its primary website, the merchandise store, and Club9. The latest internal data shows a total shift in fan behaviour. The fan hub is no longer secondary. It is the new front door to the Cloud9 experience. Cloud9 puts the fan at the centre of everything they do to forge a deeper connection with their community. We built the platform to match that ambition, and the numbers clearly show Club9 is now one of their most valuable assets for brand sponsorships.
A 244% Surge in Fan Engagement
Putting fans at the centre of the experience is the only way to build lasting engagement, and that mindset has driven 244% year-over-year growth in platform traffic. But the most important metric is how fan habits have fundamentally changed. Club9 has grown its share of total website traffic from a mere 5% to 66%. Two-thirds of every page impression across the Cloud9 ecosystem now goes straight to the fan hub rather than the main site. Fans have one clear place to start their journey. For sponsors, this shift is everything. It concentrates the most dedicated audience in one place and provides brands with a highly visible, premium environment to connect with them.
255 Seconds of Undivided Attention
In today’s digital landscape, keeping a fan’s attention is the ultimate challenge. FanBase and Cloud9 solved this by building a destination the community actually loves to experience. While the average internet user can spend less than 60 seconds on a standard webpage, a typical Club9 session now lasts a full 255 seconds. That is over four times as long as a visit to the main homepage and nearly four times as long as a stop at the retail store. Most standard websites are inherently transactional, designed to simply inform a user or process a quick sale. Club9, on the other hand, is completely immersive.
Those 255 seconds are the critical window where deep brand connection happens. Fans are actively participating to personalise their experience, connect with peers, and unlock rewards that celebrate their loyalty. Interactive quests and event integrations turn passive scrolling into active participation. The result is a vibrant digital hub where the community genuinely wants to spend their time.
The Power of Consistency: Compounding Engagement Over Temporary Spikes
A 244% increase in engagement does not happen from a single marketing push. It happens because Cloud9 gave fans a rewarding digital home. When a fan links their accounts, accumulates digital currency, and starts unlocking exclusive rewards, they transition from a casual visitor to a dedicated community member. Not only does Club9 provide amazing and valuable prizes, like all-expenses-paid trips to Paris to watch esports, but it also fosters a strong community where unlocking these rewards becomes a massive, shared event. Their reason to return grows stronger every day as their history builds and their leaderboard ranking becomes a point of pride.
This represents a fundamental shift from a temporary campaign to a lasting platform. Campaigns grab attention for a moment, but Club9 builds lasting loyalty. This lasting platform creates a unique environment where brand partners can seamlessly integrate into the community, adding value to the fan experience rather than interrupting it.
“Club9 was designed to give our fans a dedicated place to belong, where supporting Cloud9 goes far beyond just watching a match or livestream. By partnering with XBorg and FanBase, we’ve made active fandom truly rewarding. Whether taking on game-specific quests across League of Legends, Call of Duty, and VALORANT, or unlocking once-in-a-lifetime experiences like our C9XPedition trips to Riyadh and Paris, Club9 puts our superfans centre stage. It allows our brand partners to show up authentically as part of that journey, giving real value back to the community.”
— Halee Mason, Vice President of Business Development and Technology, Cloud9
The Front Door to Hyper-Targeted Fan Engagement
Impressions and session lengths only scratch the surface of what Cloud9 has built. The platform’s true advantage is how it turns anonymous traffic into an owned, hyper-engaged audience. Fragmented activity across different sites and social feeds is just background noise. By consolidating the fan experience into Club9, Cloud9 transforms that noise into detailed anonymous fan profiles.
They know exactly which campaigns hit the mark and what rewards drive action. Broad reach is good, but deep relevance is what actually moves the needle for brand partners. Cloud9 can now route every Twitch premiere, product launch, or sponsor integration directly to the fans primed to engage. Ultimately, this means Cloud9 can leverage brand partnerships not as interruptions, but as a way to deliver exclusive value and tangible benefits that genuinely enhance the fan experience.
Powered by FanBase
Club9 runs on FanBase, built by XBorg.
If you run a team, a creator brand or a consumer brand and you want an audience that shows up rather than scrolls past, tell us what the fan experience needs to do. We will come back with the technical answer and a date.
Cloud9 fan? Join Club9 at club9.cloud9.gg
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